Growth Intelligence Assessment
See exactly where your go-to-market is leaking growth.
A structured diagnostic of your go-to-market across six dimensions — turning scattered signals into decisions you can act on next quarter.
2 weeks from scope to read-back
6 dimensions of your GTM, scored
Decision memos, not slideware
Most audits stop at "here's what's happening." The Assessment tells you what to do about it.
WHAT IT IS
The Growth Intelligence Assessment is Afinitiq's entry-point engagement: a fast, structured review of your go-to-market that pinpoints where growth is being lost — in targeting, positioning, channels or measurement — and hands you a prioritised set of decisions to fix it.
It's built on the same customer-first, insight-driven framework we use to take global brands to market across APAC. Every finding maps to an action worth testing next quarter.
THE FRAMEWORK
Six questions every growth strategy has to answer
We assess your go-to-market against the six dimensions of the Afinitiq GTM framework — and show you which ones are holding growth back.
THE CORE
Go-To-Market
Every dimension below connects back to one question: is your go-to-market pulling in the same direction as your growth goals?
WHERE
Target Markets
Choose markets by opportunity size, differentiation versus competitors, and your ability to meet real customer requirements.
WHO
Target Audience
Identify your ideal customer profile and build the personas that should be driving every targeting decision.
WHAT
Products & Services
Articulate a value proposition that is unique to you and lands with the audience you're actually trying to win.
GOAL
Objectives & Key Results
Define what you want to achieve and what success looks like — so effort is focused and you can tell if you've won.
WHY
Brand Positioning
Ground your brand in internal values and product truths, then connect it to the functional and emotional benefits customers feel.
HOW
Sales, Marketing & CX
Define the channels, marketing approach and customer experience across the full buying journey — discovery to conversion.
MEASURE
Measurement & Analytics
Identify your highest-value customers and track whether marketing is actually returning on the investment.
HOW IT WORKS
Scoped, run and read back in about two weeks.
A tight engagement designed to create momentum — not a three-month strategy project that stalls before it ships.
STEP 01
Scope
A short kickoff to agree the questions that matter most, gather your data and context, and align on what a good outcome looks like.
Day 1-2
STEP 02
Assess
We run your go-to-market through the six-dimension framework, benchmark against peers where useful, and surface where growth is being lost.
Week 1
STEP 03
Read back
A working session that walks through the findings, a one-page decision memo per priority, and a prioritised roadmap of what to do next.
Week 2
WHAT YOU GET
Decisions you can act on — documented
GTM scorecard
Your go-to-market scored across all six dimensions, so strengths and gaps are impossible to miss.
Prioritised roadmap
A sequenced set of actions — what to do now, what to validate, and what to monitor — mapped to impact.
One-page decision memos
Each priority finding written up as a single-page memo: the evidence, the implication, and the decision to make.
Read-back working session
A live walkthrough with your team so the findings turn into aligned decisions, not a report that sits unread.
WHY AFINITIQ
Built by operators who scaled brands across APAC
~30 yrs
Combined Google experience
B2B & B2C
Across brand & reputation
APAC
Deep regional, local expertise
A customer-centric approach, adapted for the realities of local Asian markets — not a one-size-fits-all playbook.
Customer-first
We think like PMs — onboarding, retention and activation matter as much as awareness.
Product-integrated
From strategy to campaign ROI, data and insight drive every recommendation we make.
Insight-driven
We test bold ideas and blend tech with culture to aim for step-change, not incremental, results.
Moonshot thinking
WHO YOU’II WORK WITH
Led by the founders
Gregory Satvinit
Co-Founder & Managing Director · Singapore
Senior marketing leader and startup mentor. 20 years building marketing and customer strategies across B2B, B2C and brand; 12 years in Product Marketing at Google. Ex-Accenture.
Hitesh Kalra
Co-Founder & Managing Director · Singapore
Advertising and measurement expert. 15+ years at Google across digital advertising, analytics and customer experience — helping businesses turn data into decisions and growth.
Ready to see where your growth is really coming from?
Book a short scoping call and we'll tell you whether the Growth Intelligence Assessment is the right first step for you.