Clarity isn't a nice-to-have.
It's how we work.
Afinitiq started with a simple observation: most companies entering or scaling across Southeast Asia aren't short on ambition — they're short on clarity about their customers, their market, and what actually moves growth.
We built Afinitiq to close that gap, combining insight-led strategy with hands-on execution so decisions are made on evidence, not assumption.
Meet the Founders
Hitesh Kalra
Co-founder & Managing Director
Having led analytics and customer experience for Google across India and Singapore for over 15 years, Hitesh excels at translating user behavior into competitive advantage.
He co-founded Afinitiq to give growing businesses that same analytical edge by helping teams eliminate friction, de-risk investments, and scale with total confidence.
Gregory Satvinit
Co-founder & Managing Director
With 20 years of experience across Google and Accenture, Gregory specializes in transforming complex marketing and go-to-market challenges into actionable growth strategies across APAC.
As co-founder of Afinitiq, he bridges the gap between high-level strategy and real-world execution to help expanding businesses turn complex opportunities into measurable outcomes.