B2C Pharma

Fractional Marketing Support for a Pharma CPG Brand

Industry: Pharmaceutical

Focus: Driving product growth through local fractional expertise

Market: EU Pharmaceutical CPG brand expanding products to SEA

Challenges

New Market

Introducing a new brand in a market with a significant market leader in place.

Low Expertise

Lack of local expertise and resources to maximize online and offline marketing efforts.

Legal Complications

Strict local regulations adding complexity to execution.

How We Helped

  • Marketing Strategy & Campaign Planning:

    • Drove development of the brand’s 2025 Marketing strategy and plan across online and offline distribution, obtaining leadership approval and budget allocation

    • Worked with the brand’s appointed marketing agency to plan campaigns across always on performance marketing, offline distribution, and key awareness moments including messaging, creative and channel planning

  • Marketing Execution Project Management:

    • Agency coordination on campaign execution, measurement, results tracking, and insights analysis & recommendations

    • Development of standard operating procedures and RACI

  • Stakeholder Communications:

    • Led key stakeholder updates including presentation of business results, learnings, and implications of overall marketing efforts

Results

  • +100% growth in customer sales across eCommerce and offline retail

  • +2000% growth in eCommerce visitors

  • +84% growth in branded keyword searches