Flat Turtle
Repositioning and Marketing Execution Support
Industry: PropTech / Managed Commercial Real Estate Connectivity Solutions
Focus: Brand repositioning, full-funnel marketing execution, and corporate B2B enablement
Market: Belgium / Europe
FlatTurtle is an innovative technology solutions provider focused on simplifying building management and empowering property managers within the commercial real estate sector. With over 20 years of industry expertise, the company specializes in modernizing building infrastructure through seamlessly integrated services, including reliable WiFi and internet solutions, eye-catching digital signage for common areas, and comprehensive end-to-end IT management.
Trusted by more than 30 leading brands across 70+ locations—including major corporate entities like Allianz, CBRE, and Siemens—FlatTurtle handles everything from quick installation to proactive monitoring and full-service support.
Challenges
Commodity Position
Transactional hardware / signage vendor vs. a PropTech connectivity infrastructure leader, capping scalable brand awareness and pricing power.
Stagnant Growth
Reactive commercial model, hindering proactive expansion & cross-sell.
Low Conversion
Outbound outreach efforts lack social proof to build credibility & trust.
Solutions
Strategic Positioning: Defined the core value proposition, crafted brand positioning, and aligned the ideal target buyer persona.
Website & SEO Revamp: Optimized website design, improved navigation, and aligned messaging based on ideal audience and value proposition.
B2B Content Engine: Developed long-term content calendar and produced blog and LinkedIn content to showcase FlatTurtle’s expertise on smart building trends.
Account-Based Marketing (ABM): Developed account growth plans including relationship heat maps, custom pitch materials, and outreach approach for priority enterprise clients.
Social Proof Blueprint: Designed and launched a standardized CSAT and NPS partner survey to build client validation and capture attributable customer testimonials.
Results
Unified PropTech Identity: Shifted FlatTurtle's image from a simple hardware vendor to a go-to expert for building internet and connectivity infrastructure.
Repeatable Commercial Execution Engine: Operationalized a structured growth playbook complete with monthly newsletters, dual-language social amplification calendar, and targeted outbound engagement rhythms.
“Afinitiq have basically become an extension of our team. Hitesh and Greg took our content and marketing off my plate entirely: the blog, LinkedIn, our whole brand voice. And then went well beyond that into sales strategy and mapping out our key accounts. They even run our external marketing team day to day. It lets me focus on the product and our clients while knowing the rest is genuinely handled.”