EMA Global
Travel & Security Assistance
Industry: Travel & Security Assistance
Focus: Segment Expansion, GTM Strategy, Inbound & Outbound Lead Gen
Market: APAC
Headquartered in Singapore, EMA Global is a leading provider of integrated medical assistance, international air ambulance services, and private medical charters.
Specializing in seamless bedside-to-bedside care, the company supports global insurers, corporate partners, and private travelers with 24/7 emergency assistance across 190 countries.
Challenges
Awareness Gap
While EMA Global was a powerhouse in medical circles, many corporate decision-makers were unaware of EMA’s customizable turnkey solutions for corporate clients.
Dominant Incumbents
Large competitors held a strong market share, often defaulting as the only known option for SMEs despite high costs and rigid enterprise-level pricing.
Minimal Marketing
Success was largely referral-driven, needing a scalable engine to drive consistent brand visibility and high-quality lead generation.
Solutions
Strategic Positioning & Messaging: Established a new corporate segment marketing framework by identifying prioritized target audiences, auditing digital channels, and defining a value proposition anchored by four pillars: flexible pricing, technology platforms, medical/security expertise, and an Asia-focused global reach.
Full-Funnel Marketing Execution:
Revamped the website and blog with an SEO-rich "Duty of Care" focus
Launched a structured social media calendar (LinkedIn and Instagram) using four content pillars (Reach, Trust, Authority, Value)
Executed targeted LinkedIn and Google Ads campaigns in Singapore and Malaysia,
Sponsored high-profile events for lead capture
Initiated direct outreach via eDMs and outbound calls to secure sales appointments.
Results
28 qualified meetings scheduled and completed leading to proposal stage
6x increase in monthly impressions and +50% audience engagement on LinkedIn
+10% website engagement time per active user
Achieved Top 10 Google search ranking for 95% of all targeted keywords (37/39)
“EMA Global has always operated with a high degree of clinical and operational excellence, but for years we were largely a referral-driven business - essentially the industry’s best-kept secret. We eventually reached a stage where we needed our digital footprint and corporate outreach to more accurately reflect the true scale of our expertise and operations.
Working with Afinitiq & Incrementum has helped us bridge that gap. They didn’t just provide a service; they acted as a strategic extension of our team, helping us establish a proactive voice in a very competitive landscape . Our brand is now surfacing exactly where it needs to be, and we are seeing much more meaningful engagement with the right decision-makers across the region.”